Presenting the Next Generation of Whisky
to New Young Whisky Drinkers


Reaching Next Generation Whisky Drinkers

At the WhiskyX we’re on a mission to inspire young new whisky drinkers age 28-40 to deepen their commitment to whisky and to discover, adopt and advocate for new brands.

We are creating a well-rounded program that inspires discovery with a mix of national music, style/food experiences and premium whiskies. We integrate these themes with consumer data capture and building localized content, on and off premise.

VIEW the WhiskyX Sizzle Reel Here

VISIT our event sites for Los Angeles and Chicago

SEE our April Maxim 3-page print spread


Contact us at
or Brian Murphy or 917-488-2029