The story of 400 Conejos, Mexico’s #1 mezcal, begins with a native Mesoamerican religious tradition. The priests of the Nahuatl people believed that drinking beverages made from agave established a channel of communication with the gods, so naturally, such drinks were reserved for the spiritual elite.

The gods of the agave beverages themselves were known as centzon-totchtin (400 rabbits). Flash to today, 400 Rabbit’s award-winning mezcal is made of 100% espadín agave in Oaxaca, Mexico, using the same traditional methods that have been around for centuries.

The results remain transcendent. Best of all, everyone can enjoy 400 Conejos’ well-balanced, sweet notes and smooth, smoky finish – not just the elite.

 

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